SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is to improve the ranking of website on search engines’ result pages by optimizing the website and adding quality backlinks
"SEO" or "Search Engine Optimization" is a technique to optimize the website contents including adding quality backlinks to improve the ranking of website on "Organic Search" or "Natural Search" result pages when searching the keywords be search engines such as Google, Yahoo!, Bing.
Example of search result by the keyword "rent a car japan"
In the red box, it is the result of "Organic Search" or "Natural Search" which is the part for SEO (Search Engine Optimization). For the listing above the organic result is the advertising called "PPC (Pay Per Click)".
In Thailand, the most popular search engine is Google, conducting SEO in Thailand is based on Google Algorithms. There are over 200 factors to rank the pages, but the most importing is creating a good user experience.
We conclude and divide the algorithms of Google into 2 main factors:
Optimizing the website and adding useful contents are the most importing things for SEO. Here are the examples of On-Page SEO:
Off-page SEO is from the backlinks from other websites. The links can be built by other persons as a reference, built or by the webmaster of own website such as publishing the articles on other website, submitting website to the web directories. The effectiveness of backlinks depends on the following: