SEM = SEO+PPC

PPC (Pay Per Click)

PPC (Pay Per Click) is the text advertising on the result pages of search engines such as Google. The fee is charged only when the ad is clicked.

What is PPC (Pay Per Click)?

"PPC" or "Pay Per Click" is the text advertising on the result pages of search engines such as Google, Yahoo!, Bing, Baidu. Advertisers pay a fee only when their ad is clicked.

Example of search result by the keyword "rent a car japan"

 

In the blue box, it is the result of "Paid Search" or "Paid Listing" is the part for PPC (Pay Per Click). For the listing below the organic result is the organic search called "SEO (Search Engine Optimization)".

PPC (Pay Per Click) uses keyword auctions with "CPC (Cost Per Click)" to determine the ad positions. If advertisers need their ads to be shown up on the top, they need to bid high CPC. However, for ad position in Google AdWords PPC Program, it uses "Quality Score" which is a system to estimate the quality of ads, keywords, and landing pages. If the keywords have got higher Quality Score, advertisers can pay lower CPC and get better ad positions.

 

How to do PPC (Pay Per Click)

There are many processes for doing PPC. The main methods are the followings:

  • Creating account with PPC program (such as AdWords)
  • Selecting and creating the lists of keywords to show the ads
  • Set up campaigns and Ad Groups according to keywords and targets
  • Creating text ads and selecting URLs of landing page for each Ad Group
  • Setting target and budget of campaigns, as well as CPC of each Ad Group
  • Managing campaigns and monitoring performance
  • Analysing the performance and adjusting the campaign to get the best result

 

Why PPC is important?

  • It increases opportunities to sell products or services on website
  • It is a good channel to promote short-term or seasonal campaigns.
  • It is a cost-effective marketing channel which can target the potential customers.
  • It allows advertiser to freely set can manage the budget. There is no cost if the ad is not clicked.
  • It allows advertiser to show ad on the top of search result page quickly. There is no waiting time like doing SEO.

 

Our PPC Service

AUN Thai is certified as a Google Partner company. We have professional teams to help clients accomplish the goals in PPC advertising campaign with Google AdWords by PDCA management method (Plan→Do→Check→Action). We can provide PPC service for Thai, English and Japanese keywords. If you are interested in doing PPC in Thailand, Japan or worldwide, please don't hesitate to contact us.

 

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