Advertising video ads on YouTube is the conducting video campaigns with Google Ads (AdWords). It allows the advertisers to show the video ads on YouTube on desktop, mobile web and apps, or video partners and apps on the Display Network. The benefit of YouTube Advertising is that the fee will be charged when the ad is viewed or clicked, and advertisers can target the audiences of ads such as gender, age, language, location, interests, etc.
In Google Ads (AdWords), advertisers can crate video campaigns with 3 formats as the following:
TrueView in-stream video ad runs before, during, or after the main video on YouTube, or on partner sites and apps on the Display Network. Viewers can skip the video ad after 5 seconds.
※CPV (Cost Per View) charge. A view is counted when the video ad is viewed for 30 seconds (or less if the duration is shorter than 30 seconds), or when the ad is interacted (such as click).
Example of TrueView in-stream Ad
Video discovery ad is displayed as a thumbnail on YouTube search results, next to related videos, or on the YouTube homepage. When thumbnail is clicked, the video ad will run.
※CPV (Cost Per View) charge. The fee is changed when user click on the thumbnail to watch the video ad.
Example of TrueView Video Discovery Ad
Bumper is a short video ad that plays before, during, or after the main video on YouTube, or on partner sites and apps on the Display Network. The duration is 6 seconds or shorter and viewers cannot skip the video ad.
※CPM (Cost Per Mille) Charge. The fee is charged for every thousand impressions of video ad.
Example of Bumper Ad
AUN Thai Laboratories Co., Ltd. is certified as a Google Partner company. We have professionals to help clients run campaigns on Google Ads effectively.
Please don't hesitate to contact us for more details about our YouTube Advertising Service
