GDN (Google Display Network) is one of advertising campaigns of Google Ads (AdWords) which allows advertiser to place advertisements on Google's partner sites. Conducting online marketing through Google Display Network can reach over 80% of potential customers from inter users around the world. There are over 2 million sites where the ads can be shown, for example:
・ Google AdSense publisher sites
・ DoubleClick Ad Exchange publisher sites
・ Google sites such as Google Finance, Gmail, Blogger, and YouTube (Google web search is excluded)
・ Mobile application
Advertiser can select 2 main types of bidding depending on the goal of campaign.
There are a variety of ad formats in Display Network as following
1. Text Ads
2. Image Ads / Banner ads
3. Rich Media Ads
4. Video Ads
Example of GDN Banner Ad
Advertiser can select targeting for Display Network campaigns. Our recommendations are the following
To target the audiences by the topic of websites such as a group of cosmetics websites
To target the audiences by placements (websites) such as sanook.com, mthai.com
To target the contents that has selected keyword. If a webpage has that keyword, the ad will be shown to the audiences
To target the audiences who have visited our site. Our ad will be shown to those audiences when they are visiting Google Display Network's partner sites
AUN Thai Laboratories Co., Ltd. is certified as a Google Partner company. We have professionals to help clients run campaigns on Google Ads (AdWords) effectively.
Please don't hesitate to contact us for more details about our GDN Service