SEM = SEO+PPC

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is to improve the ranking of website on search engines’ result pages by optimizing the website and adding quality backlinks

What is SEO (Search Engine Optimization)?

"SEO" or "Search Engine Optimization" is a technique to optimize the website contents including adding quality backlinks to improve the ranking of website on "Organic Search" or "Natural Search" result pages when searching the keywords be search engines such as Google, Yahoo!, Bing.

 

Example of search result by the keyword "rent a car japan"

 

In the red box, it is the result of "Organic Search" or "Natural Search" which is the part for SEO (Search Engine Optimization). For the listing above the organic result is the advertising called "PPC (Pay Per Click)".

 

About Search Engine Algorithm

In Thailand, the most popular search engine is Google, conducting SEO in Thailand is based on Google Algorithms. There are over 200 factors to rank the pages, but the most importing is creating a good user experience.

We conclude and divide the algorithms of Google into 2 main factors:

1. On-page / Micro Factors

Optimizing the website and adding useful contents are the most importing things for SEO. Here are the examples of On-Page SEO:

  • Changing website structure
  • Improving PageSpeed (page loading time)
  • Making mobile-friendly website (or responsive website)
  • Adding amount of webpages
  • Improving quality of contents related to the keywords
  • Optimizing keyword density or text match

2. Off-page / Macro Factors

Off-page SEO is from the backlinks from other websites. The links can be built by other persons as a reference, built or by the webmaster of own website such as publishing the articles on other website, submitting website to the web directories. The effectiveness of backlinks depends on the following:

  • Amount of backlinks
  • Quality of website and contents of backlinks

 

Why SEO is important?

  • It improve the position of website and increase traffics (website visitors) from organic search
  • It increases opportunities to sell products or services on website
  • It helps raise brand awareness and increase credibility of website
  • It can reduce the long-term cost of advertising on search engine marketing

 

Our SEO Service

AUN Thai can provide SEO services for Thai, English and Japanese keywords. We a leading SEO company in Japan with over 16 years of experience in SEO. If you are interested in doing SEO in Thailand or Japan, please don't hesitate to contact us.

 

More about our Services

Top